Structural Collapse of Physical Retail Employer Base
#1US e-commerce penetration reached 22.1% of total retail sales in 2024 (US Census Bureau) and is projected to exceed 30% by 2028, with apparel and home goods — the primary display-intensive categories — among the fastest-shifting segments. Major department store chains (Macy's, Nordstrom) have announced multi-year store closure programs totaling hundreds of locations. Mall vacancy rates have exceeded 10% nationally with Class B and C malls experiencing vacancy above 20%, and these are precisely the locations that historically employed window trimmers and visual merchandisers.