Structural Demand Collapse via Direct Cremation and Simplified Services
#1The National Funeral Directors Association (NFDA) reports that cremation accounted for 60.5% of U.S. dispositions in 2023, up from 47% in 2015, and projects this will reach 80%+ by 2040. Direct cremation — a stripped-down model involving no visitation, no service, and no attendant presence — is the fastest-growing segment, heavily promoted by online platforms like Neptune Society, Tulip Cremation, and LACOSTA that allow families to arrange everything digitally. AI-powered direct-to-consumer death platforms bundle automated obituary generation, permit filing, and live-stream memorial services into a package that requires zero on-site attendants.